ONLINE DIGITAL EMPLOYMENT COACH AND FACILITATOR - Jack’s Curated Business Idea
1. What's the idea?
Basically, it's about offering employment coaching digitally.
2. What's the inspiration for the idea?
A lot of people require support with optimising their chances of success with job applications. Now, this idea is a cost-effective way of offering the service.
3. How does it work?
You need to:
• Advertise your brand.
- Leverage a sales funnel.
- Create relevant content.
• Give access to your content and resources.
• Have one-to-one or one-to-many sessions as necessary.
• Leverage automation.
• Collaborate with third parties.
• Monetise passively and actively.
• Ask for reviews.
• Continue improving your services and your value proposition.
• Invest in technology, marketing, and your core services.
- Leverage relevant platforms as necessary.
- Leverage Affiliate Marketing.
- Etc.
4. Job Market Research
As part of the offered service, you could research the job market as necessary and then give access to your clients whatever your findings are. The research shall include:
• The average incomes in different employment opportunities.
• Related jobs.
• Locations.
• Skills and experience required.
• Potential interview questions.
• Expectations of different job roles.
• Potential of self-employment.
- Types of jobs in demand.
- Etc.
5. What are your products and services?
This includes:
• A blog.
• Membership site.
• Social media platforms.
• Paperbacks.
• E-books.
• Podcast.
• One-to-one online access.
• One-to-many online access.
• Webinars.
- Mentoring and coaching.
- Etc.
6. Curriculum
You could create relevant educational and informational curriculum for your content. This could include relevant literature in many little chunks. It could be in text, audio, video, or a combination of these. And it could also be on different platforms—either paperback, ebook, blog, YouTube, etc.
7. The Digital Career Guidance App
I have content on this in different formats which are accessible via the Internet. It's intended to create an app shortly. This app could help guide clients on their choice of career, opening their minds to different options on the value chain. This shall be for a variety of clients at different levels of educational spectrums. That app shall be in the marketplace by 2025 or 2026. I've created books and content on it, so if you search for "digital career guidance app" on the internet and also include "Jack Lookman," you should hopefully find that content.
8. Range of services
This shall include:
• Job interview coaching.
• Job hunting coaching.
• Access to a membership site.
• Signposts to opportunities.
• Skills audit.
- Passion audit.
- Transferable skills audit.
• One-to-one coaching.
• One-to-many coaching.
• Curriculum vitae creation and updates.
• Search for opportunities.
• Signposts to income streams.
• Entrepreneurial training.
• Signposts to Curated Business Ideas.
- Grooming for work.
- Work on mindset.
- Confidence building.
- Up-skilling.
- Time management.
- Resource management.
- Becoming organised.
- Information technology skills.
- Communication skills.
- Customer service skills.
- Research and Development skills.
- Relevant signposts.
- Trending jobs.
- Access to subsidised interview clothing and shoes.
- Etc.
9. Up-skilling
What you want to do as an employment coach is to encourage your clients to up-skill. This could increase their employment prospects. You could signpost them accordingly on your digital platforms and make affiliate marketing commissions and you could create relevant content which they could access upon payment.
10. Value proposition
The services on offer shall include:
• Curriculum vitae preparation and editing.
• Job interview skills.
• Effective job applications.
• Case studies.
• Mock interviews.
• Potential employer research.
• Alternative income streams.
• Skills audit.
• Interest or passion audit.
- One-to-one digital sessions.
- One-to-many digital sessions.
• Skill enhancement
• Consultancy.
• Social media platforms for like-minded individuals.
- Membership site access.
- Content creation
• Training on affiliate marketing.
• Access to a bank of relevant content.
• Mentoring and coaching.
• Grooming for job applicants.
• Signposts to alternative or temporary income streams.
• Training on entrepreneurship.
• Information technology training.
• Job hunting skills.
• Research and development skills.
• Mindset training.
• Providing useful and relevant feedback.
- Appearance and dressing
- The importance of being gainfully occupied
- Etc.
11. Signposts
You could signpost clients to relevant resources. This could be done via your digital platforms.
12. One-to-many sessions
You could offer one-to-many sessions, as well as one-to-one sessions. The later will come at a premium price. These shall be conducted online. As usual, terms and conditions apply.
13. Membership sites
These are basically online platforms with educational, informational, or other content. You shall post your content on such platforms, and users pay to access the content. They could pay to access the content either weekly, monthly, annually, etc. There are different vendors for membership sites, such as Member Vault, Podia, etc.
14. Content Creation
Content could be created by you or outsourced to freelancers to create on your behalf. You could also signpost clients to relevant third-party digital or paper content. This shall be via digital links. You shall monetise the process via affiliate marketing and online purchases.
15. Complementary Products and Services
- You could sell digital and physical content.
- You could be an affiliate marketer of third parties which sell digital and physical products and services.
- You could partner with tailors or cloth shops and even shoe shops for formal interview clothes and shoes. When you are partnering with them, you can come to an agreement whereby they give a discount to your clients, and whereby you also make a little profit margin from referring your clients to them.
16. Side Hustles
You could introduce affordable side hustles to your clients. That way, they are able to keep body and soul together while job hunting. This could be internet-related hustles like affiliate marketing or different online businesses. And of course, you might even coach them, and monetise. The coaching content could be accessed from your membership site upon payment.
17. Automation
You need to automate some or most of your processes. For example:
• Your content on the membership site.
• Payment.
• Booking of appointments.
• Content creation.
- Marketing.
- Artificial intelligence leverage.
- Etc.
18. Databases
You need to create relevant databases for job opportunities and also for your clients, including their contact details, etc. Also, you need to have a database for job locations, your success rate, etc. Such data could help in adding value to your doings, and evaluating your performance.
19. Short and long-term plans
Create short and long-term plans for your clients. Short-term plans may help them with immediate survival (bread and butter), and long-term plans shall help them with better-paying long-term jobs.
20. Integrity
Ensure that you don't take undue advantage of your clients by monetising unethically. Remember that if you offer valuable services at reasonable prices, they'll end up becoming your unofficial marketers. They'll be happy to promote your products and services to their family and friends for free. They could also become repeat customers.
21. Target audience
This could be graduates, professionals, educated adults, and undergraduates.
22. Franchise
If the business model is successful, you could sell the franchise to qualified and interested third parties.
23. Feedback mechanisms
You need to include feedback mechanisms on your platforms. That way, you get feedback from your clients on your performance. These could be questionnaires, contact forms, performance emojis, etc. This shall assist you in improving your value proposition, as well as for showcasing your performance.
Also, if you flip this, you might also give feedback to your clients on their performance and activities. For instance, you could give feedback on mock interviews, and on how they are progressing. You could also make suggestions, and signpost them.
24. Human resources that are required
You need someone to be an:
• Information Technology Lead
• Legal Lead
• Marketing Lead
• Social Media Lead
• Employment Lead
• Administrative and Accounting Lead
• Profit Sharing Lead
• Research and Development Lead
• Training and Development Lead
- Human Resources Lead
- Etc.
A lead, could carry out 1 or more of these assignments.
25. Skills required for the business
These include:
• Information Technology skills
• Interpersonal skills
• Research and Development skills
• Customer Service skills
• Social Media skills
• Marketing skills
• Entrepreneurial skills
• Human Resources skills
- Communication skill
- Employment related skills
- Etc.
26. Training and development
You need to invest in this for yourself and for your team. That way, you could be ahead of your competitors.
27. Once you help a client, does the relationship end?
In my opinion, no, it doesn't. You might be of assistance in helping them with job promotions, searching for other jobs, training, self-employment, side hustles, etc. You could have repeat customers whom you'd help several times. Even after youhave got them a job initially, you’re still very relevant to their development, so that relationship doesn't end.
28. Is this service only for the unemployed?
The answer is no. It's for both employed and unemployed. Employed clients may require help with getting better jobs, promotion, or if their current jobs may be threatened.
Their jobs may be threatened if the company is closing down, or if they are having issues with their manager, etc.
29. Legalities
You need to:
• Register your business.
• Sort out intellectual property rights issues.
• Have agreements and contracts in place as necessary.
- Spell out your terms and conditions.
- Etc.
30. Administration and Accounting
It's important to be on top of this. They help to track your activities, your finances, your obligations, etc. You may consider automation, as affordable and as practical. That should save you time, effort, and resources; but this will come at a cost. A cost-benefit-analysis may come in handy.
Business Collaboration With Jack Lookman
31. Requirements
Some assets you need to have for your business include:
• Relevant skills.
• The right mindset.
• Digital devices.
• Access to Zoom or alternatives (for video calls)
• Internet access.
• Base location, which could be your home or office.
• Business registration.
• A team (as necessary).
• Marketing plan.
- Monetisation plan
- Etc.
32. Competitor research
You need to research your competitors in the marketplace. You need to leverage their good practices and avoid their pitfalls.
33. Business plan
- The business plan shall guide your activities.
- It shall be updated periodically.
- It shall include key financial and other information.
- It's a very useful document when seeking funding or investors.
- It guides the direction of your business.
34. Marketing plan
This shall include:
• Testimonials from those who have passed through your service.
• A blog.
• A website.
• Social media marketing.
• Paid advertisements.
- A sales funnel.
- Podcast.
- Etc.
35. Sales funnel
You need to have a sales funnel in place. It should include upsells, down-sells, cross-sells and lead magnets. If you have the means, you could automate it.
36. Budget
You need to cost your services as well as relevant tools for the trade, and have periodic, well-thought-out budgets.
37. Profit-sharing formula
You need to have an agreement with stakeholders regarding sharing profits. You could also leverage the Profit Sharing Formula App so that you're able to share profits ethically, fairly, transparently, and with minimal conflict.
38. Investments
You need to invest in:
• Training and development.
• Information Technology.
• Automation.
• Research and development.
- Marketing.
- Etc.
39. Funding
The business could be self-funded by you, or you could get funding from investors or collaborators, etc.
Jack’s Empowerment and Inspiration
40. Price plan
The price plan could increase from £0 to higher amounts. The product at £0 could be a lead magnet to attract suitable clients to your value proposition. It could also be an opportunity for them to have a taste of what you have to offer. For example, if you have a blog or a social media platform, you can put in content there to attract clients. If the value resonates with them, they might decide to take the next steps by going down the sales funnel and becoming paid clients. There are different tiers of paid clients. They can choose what level of access they want, to your service, and make payment accordingly. The more valuable the service they require, the more money they pay.
41. Monetisation plan
There shall be multiple monetisation options at different price points. These shall be available through the sales funnel. There should be different products and services for different wallet sizes.
42. Costing and pricing
Obviously, when you're running a business, you don't want to run at a loss. The whole purpose of your running the business is to make profit. You need to:
• Cost your activities.
- Cost your tools of the trade.
- Cost risks.
- Include your profit margin.
- Insurance.
- Etc.
- So, do your costing effectively, top it up with your profit margin, and then price your products and services. Hopefully, you'll be able to make a profit at the end of the day.
Jack’s Undergraduate Empowerment
43. Scaling the Business
There are different ways of scaling the business, some of which are:
• Franchising.
• Doing it in different languages.
- Collaborating with partners in different countries.
- Etc.
Because the business is digital, you can expand what you do to different parts of the world.
44. Social media platforms
You could leverage social media platforms where employees and employers are likely to be, such as Facebook, LinkedIn, etc.
45. Affiliate marketing
You could promote relevant third-party products and services on your digital platforms and monetise. You could also offer affiliate marketing of your products and services to interested others.
For all intents and purposes, even your clients could be your own affiliate marketers. When they introduce paying clients, they get a commission for doing so.
46. Platforms For the Business
• Zoom.
• Social media platforms.
• Membership site.
• Amazon (for selling your books or audios).
• selar.co (for selling digital products).
- Your blog (as a platform for communication).
- podcast.
- whatsapp.
- telegram.
- etc.
47. Collaboration with employers
You could collaborate with employers, especially small and medium employers with limited budgets. Apart from advertising their vacancies, you could train potential employees for relevant job opportunities.
48. Business collaborations
You could collaborate with other businesses or individuals to complement your weaknesses and leverage shared resources.
49. The importance of being organised
Being organised helps optimise your value proposition. It ensures you spend less time in executing your activities, and allows you to operate more efficiently.
50. Benefits, Strengths, and Opportunities
• This business model promises to be cost-effective for both the clients and the service provider because it’s mostly digital.
• It promises to share a ton of useful content.
• Processes could be automated.
• The service could suit clients of different wallet sizes.
• Travel time to access the service is eliminated.
• The business model is apparently novel, so you could enjoy a monopoly while that lasts.
• Jobs and wealth could be created.
• It adds value to society.
• It could improve the country's gross domestic product (GDP).
- The service is accessible locally and globally, subject to internet access.
- Most of the services are accessibly all year round and anytime of the day.
- Content shall be available in different formats and probably different languages, depending on how wide you spread your net.
- Etc.
51. Weaknesses and Threats
• There could be copycats.
• There could be conflict.
• There could be competition.
• There could be fraud.
- There could be technical issues.
- There could be hacking.
- There could be virus infections.
- There could be internet security issues.
• There could be a lack of internet connectivity.
• There might be issues of affordability or where the clients may lack access to digital devices or telecommunication networks.
- There could be intellectual theft.
- Etc.
52. Hypothetical Case Study One
A graduate struggles to get employment after three years of graduation. He spends time searching for work without success. The course he studied is not popular in the job market, and he keeps getting rejection letters over and again.
As an employment coach, you assessed his situation. You explored his transferable skills, interests, and hobbies. You also looked at the type of content he regularly watches on social media, to get an insight to his interests. You interviewed him, helped him up-skill by adding additional skills to what he already had, and worked on his mindset. You created an action plan, provided access to useful resources, and assigned him an accountability coach.
You helped with his curriculum vitae and updates. You set targets, managed his expectations, and guided him on authentic side hustles. Within a few months of engaging with you, he got a great job. In his happiness, he promised to send annual donations to your organisation for five years in appreciation. He also promised to spread the word.
53. Hypothetical Case Study Two
An undergraduate loses his dad in a car accident. His dad was the sole breadwinner, and survival for the family becomes a big issue. He had to drop out of university and started doing odd jobs.
Upon approaching you, you devised an action plan. You assessed his skills and potential, and referred him to useful and affordable online courses. You worked on his mindset, directed him to relevant jobs, and gave him access to relevant resources at a discounted price.
You also researched and referred him to scholarship opportunities. You communicated with his university about his predicament and requested a deferral of his university studies.
Within a couple of years, he returned to university, qualified with a second-class upper division, and with your assistance, he got a great job.
He has since become an ambassador for your brand and, in addition to making regular donations to your organisation, he also signposted others who could benefit from your services.
54. Unique Selling Point (USP):
This business is a low-cost, high-impact model that offers immense value to individuals in the job market. It is accessible globally, making it a valuable and scalable venture.
55. Mission Statement
At Jack Lookman Limited, our mission is to empower and inspire generations by leveraging the internet.
56. Additional Notes:
- Curated Business Ideas:
This presentation, along with more of Jack’s Curated Business Ideas can be found at jacksempowerment.com or on YouTube by searching for Curated Business Ideas .
- Disclaimer:
This is just an idea that needs further refinement and perfection. Desirable results are not guaranteed.
57. More about the “side hustles.”
It's like a slang—quote and unquote—but basically, when you have your main hustle, that's your main job. The side hustle is like the part-time job or a complementary job. For example, if you're not earning much in your main job and you wish to complement your income, then you might do a side hustle. For all intents and purposes, assuming someone is an administrator or in a job where they're not paid very well, and they want to supplement their income, they might do something like affiliate marketing, e-commerce, or something similar on the side.
And it's not just for those with lower incomes. There might be people who are earning big money and ambitious, but still want more, to complement their income. Or they’re in a good job, but it's not really where they want to be. They're just doing the job to tick all the boxes and put bread and butter on the table, but they don’t have the full conviction to go wholeheartedly into their side hustle.
So, they might use the side hustle as a way to test the waters. When the side hustle starts growing big, they shall disengage from their full hustle and make their side hustle a full-time hustle.
58. How does this concept of side hustles relate to the idea of the digital employment coach?
My thinking is, for example, if you have somebody who is unemployed, maybe, a graduate or an undergraduate, and you need something to put bread and butter on the table; or maybe you've been unemployed for an extended period; you lost your job, or you haven’t even got a job yet.
If you're going to seek coaching with the employment coach, obviously, looking for work normally takes time and doesn’t always happen overnight.
So, someone who’s been out of work may need something, however small, to put bread and butter on the table in the interim, while they continue their job search. The whole idea is to guide them and coach them on that side hustle, so at least some money comes in, and they can continue their job search.
Apart from that, even if the side hustle seems small now, if they try it out and resonate with it, they may decide to continue along that path and make more money. So that’s the relationship. This mainly relates to the person looking for employment, rather than the coach.
59. Is this profit-sharing formula intended for the employment coaches, or is it for the clients?
It's actually for the business—the stakeholders in the business. Now, depending on how the business is funded, it might be funded through investors, collaborators, etc. Some of the stakeholders might not even put in money; they could contribute effort, expertise, or other resources.
In order to share the profits, you have to quantify what everybody is bringing to the table, and then you share the profit accordingly. This Profit Sharing Formula App which I’ve been talking about, is an app I aim to create, by God's grace.
Basically, it’s a novel way of sharing profits. You quantify what different people are contributing, and then you share the profit ethically, fairly, and transparently with all stakeholders. As long as you’re putting something of value into the business, you’re sure to get something out of it. Even if, at some point, you stop contributing to the company—whether you pass on, fall ill, or resign, you shall continue to receive residual income for a while. What you've contributed in the past will count towards future rewards, even though it may be decremental.
Jack Lookman’s Social Media
60. Useful Links:
Jack’s Curated Business Ideas - Over 100 Curated Business Ideas
Jack’s Mentoring 101
Juwon Ogungbe
Profit Sharing Formula App
Jack Lookman’s Social Media
Curated Business Ideas - Blog
Curated Business Ideas - Videos
Book A Chat With Jack Lookman
Business Collaboration With Jack Lookman
Jack Lookman’s Courses
Jack Lookman Limited
Jack Lookman’s Paperbacks
Jack Lookman’s eBooks
Youtube channel
Thank you very much for your time. I hope that you got some value.
61. What do we do at Jack Lookman Limited
- Content Creation
- Mentoring And Coaching
- Affiliate Marketing
- Business Collaboration
- App Development Collaborations
- Blogging
- Multiple Author
- Ebooks
- Social media
If our content resonates with you, you may consider contacting us via “Book A Chat With Jack Lookman” at jacksempowerment.com
If interested in being mentored, please check Jack’s Mentoring 101 at jacksempowerment.com
If interested in collaborating, please visit Business Collaboration With Jack Lookman at jacksempowerment.com
We have a range of courses at jacksempowerment.com
To access over 100 videos on Jack’s Curated Business Ideas please visit jacksempowerment.com
For a full list of our paperbacks, please visit jacklookmanlimited.com
For our ebooks, please visit selar.co
To access our novel arithmetic and logic app, please visit jaaloopuzzles.com and jaaloo.com
If you got value, please feel free to share our content.
Could you make a donation to sustain the great work we do?
You could find our list of books, websites and Social media platforms at jacklookmanlimited.com
John Tosin Adekunle - Thank you for your input
Great International Money Transfer
Thank you very much for your time.
This is Olayinka Carew aka Jack Lookman signing off.
Ire o (I wish you blessings)
Ire kabiti (I wish you loads of blessings).
Youtube channel: Jack Lookman
Youtube channel: Curated Business Ideas
jacksempowerment.com
- Courses by Jack Lookman Limited
- Becoming Organised
- Mindset
- Jack’s Curated Business Ideas
- Jack’s Mentoring 101 (18+ only)
- Business Collaboration With Jack Lookman (18+ only)
- Book A Chat With Jack Lookman
- Etc.
jacklookmanlimited.com
- Jack Lookman Limited Websites
- Jack Lookman On Social media
- Jack Lookman Paperbacks
- Jack Lookman’s eBooks
- Etc.
https://www.jacksempowerment.com
https://www.jacklookmanlimited.com
https://www.lifelessonsforteenagers.com/
https://www.curatedbusinessideas.com
https://www.jaaloo.com
https://www.jaaloopuzzles.com
https://www.yorubaproject.com
https://www.empowermentandinspiration.com
We do Affiliate Marketing and make commissions for every sale, at no additional cost to you.
The change that we aim is generational.
Kindly share this content if it’s beneficial.
At Jack Lookman Limited: Our mission is to Empower and Inspire Generations by leveraging the Internet.
Please like, share, subscribe, repost, comment.
