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Jack’s Flexi Jotter

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1. What is Jack’s Flexi Jotter?

It basically consists of a folder / file, refillable paper, and complementary products.

2. The Curated Business Idea

It’s about selling Jack’s Flexi Jotter and related products.

3. The Products / Quality

It should be durable; there should be a good look and feel, and ease of use.
They could be of different quality, to accommodate different wallet sizes

4. Target Market

Students, creatives, professionals, and other related people.

5. Products

The main product is perforated paper. This could be A5 or A6. There will also be a file with 2 rings in which you will put the perforated paper.

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6. Complementary Products

treasury tags
pens
storage box (for the paper)
paper repairer (optional, for repairing torn paper caused by perforation). I don’t think the paper repairer is in the market. It’s food for thought.
folder labels
perforator
containers for treasury tags
etc

7. File / folder

this can come in different variants:
sizes: A5, A6
different colours
different designs
different textures
different prices
different quality
etc

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8. Paper

The perforated paper can come:
in different colours (default colour being white)
different texture (e.g., 70 gsm, 80 gsm, or higher)
different sizes (A5 and A6)
could be sold in bundles of 100, 200, 500 sheets, or suitable others.

9. Pens

in different colours
different designs
different prices

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10. Treasury Tags

they come in various lengths.
longer treasury tags are useful for storing higher volumes of paper.
shorter ones are suitable for smaller quantities.
because I use Jack’s Flexi Jotter regularly, I have both long and short treasury tags.
Treasury tags also come in different designs (e.g., with plastic or metallic ends).
the demand from customers could guide your inventory

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11. Product Uses

Jack’s Flexi Jotter can be used with or without a file, depending on your budget.
Without a file, you can use treasury tags to hold the paper together.
With a file, you can use the rings on the file to hold the paper.

12. Sourcing the Products

You can source products from suppliers on, or offline.
For the paper, you could approach a local printer or binder to cut and perforate the paper for you.
You shall also request them to shrink-wrap and package it, for easy labelling and delivery to your customer.
Alternatively, you could do the sourcing from suppliers within or outside your locality
It’s important to clearly specify your requests, to avoid unnecessary conflict and waste of resources

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13. Business Plan

14. Exit Strategy:

Consider an exit strategy in case yourself, or other stakeholders want to sell the business or transition out of it. This could be due to conflict, sickness, non-viable business, death, factors beyond your control, etc.

15. Monetization:

Determine how you will generate income from the business.

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16. Marketing Strategy:

Plan your marketing approach.

17. Business Strategy:

Define the overall strategy for the business.

18. Logistics:

Plan how to handle storage, shipping, and order fulfillment.

19. Team Management:

If you have a team, consider how you will manage them.

20. Business Registration:

You will need to register the business as either a sole trader or a limited liability company (LLC), provide a business name, and open a business bank account.

21. Business Requirements

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Storage: You need to consider where you will store the paper and other products, if they are voluminous.
Suppliers: You need to consider those that will supply you the paper, treasury tags, etc. Consider cost implications, reliability, terms and conditions, etc.
Marketing platforms: Give some thought to the platforms where you will market the products and services. You could explore platforms such as amazon, eBay, Shopify, Temu, your own e-commerce store, etc.
Skills: You require skills such as marketing and IT skills, entrepreneurial skills, communication skills, interpersonal skills, enthusiasm, etc.
Team: The volume of work could decide whether you require a team or not. If the volume increases substantially, you could also consider letting amazon or similar others, do the fulfillment for you. This however comes at a cost.
Digital devices: digital tablet, laptop, computer, smartphone, as necessary.
Enthusiasm: this will be the fuel for the business.
Etc.

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22. Processes

These include:

Sourcing of the products; (perforated paper, treasury tags, etc)
Administration
Marketing / sales - ‘marketing is the soul of every business’
Postage and packaging - to ease the this, you can get your supplier to have the products pre-packed; You could then paste-on the label and send to the customer. The packaging shall also include shrink-wrapping to prevent humidity from destroying the paper.
Logistics: this includes getting the products, storing them and fulfilling orders.

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23. Monetisation Plan

24. Product sales:

selling the products

25. Content creation:

Creating content in different formats and on different platforms.

This could be in text, audio or video.

It could also be in different languages

The content could share tips and tricks on the business model.

The content could be published on blog, Social media, paperback, ebook, membership site, online course.

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26. Franchising:

If the business model is successful, franchising could be explored.

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27. Mentoring and Coaching:

if the business model is successful and attracts interest
you could share the knowledge and experience
this could be in form of content,
or could be one to one mentoring in person or online
of course, each of these options come at different prices
for membership site, interested persons could access to content by paying periodically ( weekly, monthly, annually, lifetime, etc
please note that one to one access with you, whether on, or offline, shall attract a premium price per hour. The client could get more detailed insights into the business model

28. Content marketing:

Another part of the monetization plan is content marketing. You could create relevant content to the products and services and post them on social media and other platforms.

To ease your budget, you could focus your efforts during the peak periods when your potential customers are likely to buy your product. For example, if you are targeting students, you could do your marketing during the school session, or just before.

You could re-purpose and re-use your content marketing as necessary, reaching potential customers with minimal additional effort or cost.

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29. Considerations:

30. Size

You don't want your paper to be too voluminous, as it might not fit through a letterbox, thereby leaving room for returns, disappointment, theft, poor customer experience, and fraud.

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31. Weight

Consider selling the paper in modules of 100, 200, 500 sheets. These are easier to handle than a pack of 1000 sheets.

32. Durability

it’s important that your products are fit for purpose
you could however have them in different qualities
as well as different prices
that way, it could benefit customers with different wallet sizes and affordability
and it could increase your potential sales figures

33. Inventory

Keep an eye on your inventory. Ensure that you never run out of stock. This way, you could avoid the risk of losing customers. Inventory control could be semi-automated.

34. Automation

Automate or semi-automate your processes, to free up time, and make you more efficient.

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35. Bundles

You could use bundles to attract greater sales. For example, buying products in greater volumes, could attract direct or indirect discounts.

36. Inclusive Products

Consider having a range of products to fit different wallet sizes and different needs. You could start small, and grow big.

37. Finance

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38. Budget

This is a financial tool that guides your business income, expenditure and projected revenue. It’s a useful component of the business plan.

39. Funding

You could explore: crowdfunding, bank loan, investors, your savings, collaborators, etc.

40. Cashflow

This projects your predicted income, expenditure, break even point, etc. It’s a useful tool for the business, investors, collaborators and stakeholders. It’s also an important component of the business plan.

41. Franchise

If the business model is successful, you can leverage that success to teach others what you do and sell the success formula.
To put this in perspective, consider businesses like McDonald's and other big food chains. Not all of them are owned directly by McDonald's or KFC; most of them are franchises.
McDonald's, for instance, sells the franchise to franchisees. These franchisees purchase the franchise at a cost, sign agreements, and follow terms and conditions.

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They then run the business according to the specifications and conditions set by McDonald's.
In return, the franchisees pay McDonald's an initial amount—potentially tens of thousands of pounds—and continue to pay whatever fees are agreed upon annually or periodically.
This model allows McDonald's to make significant profits as a franchiser.
In return, the franchisees leverage the McDonals’s brand.

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42. Funding

You could explore options such as investors, crowdfunding, savings, family and friends, bank loans, etc.

43. Legalities

You need to put in place measures like a refund policy, terms and conditions, etc. This ensures that you can protect yourself against any possible litigation.

44. Disclaimer / Expectation Management

This is a business idea that requires perfection. Nothing is guaranteed, but there’s apparent potential for great financial rewards.

45. Risk Management

You need to consider potential damages. For example, if you're sending products or services to customers, the product could get damaged during postage and packaging, which may lead the customer to requesting a refund.
You need to manage this and account for your losses.
You also need to think about disappointments. For instance, if you've promised delivery within one or two working days and, due to staff absence, sickness, or other reasons, you're unable to meet that promise, you’ll need to manage the situation. Some clients may request compensation or make other demands.
Sometimes products may get lost in transit. This might not be your fault, but due to the postal agency’s errors. However, the contract is between you and the customer. If such happens, you’ll need to replace it at your own expense.

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Another risk management tool is the refund policy. You should clearly outline your terms and conditions for refunds.
There was an instance with a friend in the 1990’s when he used to buy new CDs from HMV. He would download the content, and then return the CD, claiming he didn’t want it anymore.
HMV’s return policy allowed for this, but my friend abused the process. This highlights the need for a robust and ethical refund policy.
It should help prevent fraud, as some people may abuse the system—like opening a package, taking out the paper, and returning it, claiming they no longer want it.
Or getting the delivery for weeks, only to return it.
This wastes your time and resources, so having a fair refund policy is essential.
Fraud management is another aspect you need to handle. Fraud can happen within your business, during the postage and packaging process, or even from the customer.
For example, a client might claim they never received a parcel even though they did. You need to manage such situations effectively.
Another risk is litigation. While things may generally go smoothly, at some point, there might be legal action, either from a client or your team. You must be prepared to manage that.

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Most businesses also invest in insurance to cover risks. This involves paying a small fee each month or year to ensure protection from potential issues.
You also need to consider staff turnover. Employees may leave for various reasons, such as better job offers or illness. In such cases, you need to either replace them or manage additional workload, to ensure the business continues operating smoothly.
While staff turnover or sickness is a challenge you may face, the customer’s concern is that they’ve paid for the product and expect to receive it, and on time. The customer is not concerned with the internal challenges you face.

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Another risk to consider is technical problems. In today's digital age, most businesses rely on technology. Technical glitches can occur either at your end, from the postal agency, or even at the customers’ end. For instance, a customer might accidentally pay twice due to a technical issue.
These are just some of the risks you need to manage. There may be more, but I hope this gives you something to think about.

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46. Logistics

You need to consider storage. If you're going to be fulfilling the orders yourself, you must have a place to store the paper, treasury tags, and other related products.
You also need reliable suppliers who can provide the paper and other necessary products.
Another crucial aspect is order fulfillment. When customers place orders, you need to fulfill them promptly to avoid unnecessary delays and complications.
If you’re starting small, you might have to take the orders to the post office and get receipts.
Alternatively, you could use other logistics companies to handle fulfillment.
Returns are also something you need to manage. Some customers may change their minds, saying they no longer need the product or it arrived too late and they want a refund. You’ll need to handle returns and refunds as part of your logistics process.

47. Research and Development

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It’s essential to conduct thorough research:

48. Product research:

Understand how your product works, and how well it meets market demands.

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49. Competitor research:

Investigate whether others are doing the same or similar things. And if so, what prices they are charging, and what are their marketing platforms. What do they do better, and what are their shortcomings? What best practices could you adopt?

50. Customer research:

Learn what your target customers want and need, ensuring your products and services are affordable for them.
You should also research suppliers to ensure they are reliable and competitive, so you don’t face unnecessary delays or disappointments; and so that you get the best possible deal.

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51. Costing and Pricing

When it comes to costing and pricing, different factors come to play. These include:

The time and effort spent on the business
Overhead costs
Running costs
Resources used
Logistics and shipping costs
Tax
Profit margin
Returns to investors
Etc

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52. Branding

o When developing your brand, consider:

Logos
Labels
Business colours
Tagline
Etc

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53. Collaborations

If you can’t go it alone, consider working with like-minded individuals to complement your skills, effort and resources.

54. Profit Sharing Formula

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I’m aim to launch this product next year. I’ve already created content about this, which is available on social media, and I’ve also written a paperback on the topic, available at amazon.co.uk .

The ebook is available at selar.co .

It’s also available on my blog at curatedbusinessideas.com .

Essentially, the way the profit-sharing formula works is that you quantify each collaborator’s input in terms of money, time, or resources. Then, you share the profits equitably in a fair and ethical manner.

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55. Marketing Plan

You may need to create content in video, audio, text, or a combination. And distribute them on different platforms, such as Social media, google, blogs, etc.
Marketing is not a one-time event but an ongoing process.
It’s important to have a budget for marketing, either monthly, annually, or periodically, to ensure continuous promotion.
You should also aim to have a sales funnel.
Even though your main products are the primary items you sell, you could have other products in the funnel.
This way, you could make more money from every visit to your marketing platform.
You could add products of your own, or also sell products and services of 3rd party merchants through Affiliate Marketing.
Additional terminologies to contemplate, are:

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Upselling
Down-selling
Cross-selling
Content marketing
Search engine optimisation
Paid advertisements
Social media marketing
Repeat customers
Email marketing
Etc.
These could be great strategies for sustained growth.

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56. Testing The Market

When you're starting, you might want to test the market. It’s important to do this before mass production, as it can minimize any potential loss, and you may also learn valuable lessons from the experience. It’s about effective risk management.

57. Look and Feel

The look and feel, is crucial; especially for the folder or file. This could be a determining factor in attracting and retaining customers.

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58. How to Use Jack’s Flexi Jotter

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Jack’s Flexi Jotter can be used:

59. With a Folder:

Open the folder rings,
Insert the paper
Close the rings to secure it.
Do Your writing
Re-file as necessary

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60. Without a Folder:

If you're working with a lower budget, you can use treasury tags to hold the paper together, instead of the folder.

61. Marketing Outlets And Platforms

For your marketing outlets, you can set up an e-commerce store and promote it through social media.
Alternative e-commerce platforms to consider include Amazon, Shopify, eBay, and Temu, etc.

62. Re-selling

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Purchasing products from other platforms, and re-selling, could be one of your strategies. You need to consider pros and cons, and make an informed decision. Consider profit margins, demand, logistics, etc.

Re-selling may also be an option, if you require immediate stock to satisfy your customers’ needs and ensure their loyalty.

Sometimes, you might sell at a loss or just break even; but it’s an option to consider in emergencies.

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63. Strengths and Opportunities

These include:

Job creation
Wealth creation
Monopoly

64. Threats

These include:

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Copycats
Competitors
Litigation
Fraud
Damage
Etc

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65. Unique Selling Point

It’s a novel idea and is user-friendly. It’s a product that can be used by students, creatives, and professionals, making it versatile and appealing to a wide range of customers.

66. Value Chain

In terms of the value chain, several roles contribute to the business’s success:

Entrepreneur: The individual driving the business.
Marketer: Responsible for promoting the product.
Logistics: Someone to handle the supply chain and order fulfillment.
Accounting and Administration: Managing financial and administrative tasks.
Project Manager: Overseeing various aspects of the project.
Collaborators and Investors: Those who partner in the business or provide financial backing.

The above roles could be played by one or more persons, depending on the skills, volume of work and resources required.

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67. What do you think is the optimal way of using Jack’s Flexi Jotter and how would you use it yourself?

I’ve actually been using the Jack’s Flexi Jotter for quite a few years now. Originally, it was designed to be a file where you can store documents, but I found a different way to use it. I prefer putting in blank A5 paper. On each sheet, I add a title or specify the purpose for which I’m writing. For example, if I’m preparing for a meeting, I’ll note the subject matter and often include a date, followed by the necessary details. If I’m working on other projects or handling different situations, I use separate sheets. I then replicate the process as necessary; which helps me stay organised.

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Jack’s Flexi Jotter is very flexible, which is one of its best features. Once I complete my day’s work, I can then refile each document into the relevant files. For example, if I have a file for Project A, all the notes or scribbles I’ve written down at different times for that project will be filed in its designated folder. I do the same for other projects, such as projects B, C, or D.

What’s great about this system is its flexibility. Sometimes, for Project A, new thoughts or updates come to mind, either today or weeks later. I can easily add those new notes and refile them into the same folder.

Another benefit is that the paper is plain—there are no lines, which gives me the freedom to write however I like. Though this system might seem a bit laborious because of the refiling, it’s worth it for the convenience and flexibility it offers. Plus, it helps keep me busy and engaged with my projects.

When I finish a project and no longer need the papers in that folder, I can remove all the papers and use a treasury tag to hold them together. I can then add a label with the project title on the top sheet and store it away. This makes it easy to reuse the file for other purposes in the future.

68. Who do you think would find Jack's Flexi Jotter most attractive—entrepreneurs, franchise buyers, or those looking to sell the product?

This business is particularly useful for entrepreneurs, especially in today’s saturated job market. Many graduates and professionals, some of whom are losing jobs or struggling to find work, can start small with this idea. They can begin by reviewing our videos, books, and blogs; and if they want more in-depth knowledge, they can book a one-on-one chat with me for a deeper understanding. They could visit ‘Book A Chat With Jack Lookman.’ This could be found at jacksempowerment.com

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For those looking for an affordable entry point, they can execute the project themselves. They can order the folder and paper from any supplier, start small, and then scale as they grow. If they want to have a one-on-one session with me, that would come at a cost, but I offer detailed guidance. For those who’ve already started and want to scale further, they might consider selling franchises. My role in the value chain is to share the idea and relevant content, but others may want to physically execute the business. In doing so, they’ll learn and discover new tricks, enabling them to sell the business model as a franchise to other entrepreneurs, thereby generating additional income. In essence, both newcomers and those with more experience in the business spectrum can benefit from this opportunity.

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69. How could you be contacted for consultancy on starting this business?

You can book a chat with Jack Lookman through jacksempowerment.com .

70. Useful Links:

Jack’s Curated Business Ideas - Over 100 Curated Business Ideas

Jack’s Mentoring 101

Juwon Ogungbe

Profit Sharing Formula App

Jack Lookman’s Social Media

Curated Business Ideas - Blog

Curated Business Ideas - Videos

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