Curated Business Ideas : MONETISING AND EMPOWERING THE NIGERIAN DRIVER - Jack’s Curated Business Idea - Jack Lookman

MONETISING AND EMPOWERING THE NIGERIAN DRIVER

1. Introduction

Hello! Welcome to another presentation in our series, Jack’s Curated Business Ideas. This is Olayinka Carew aka Jack Lookman. I shall explore an uncommon idea of monetising and empowering the Nigerian Driver. This idea could however be applied to other demographics and niches. You could find much more content on our different platforms. This content could be a great resource for Content Creators, Entrepreneurs, Entrepreneurial minds, Drivers, Educators, Investors, Collaborators, those seeking full time or side hustles, and similar others. We do collaborations, as well as mentoring. Please contact us at jacklookman@yahoo.co.uk

Let’s dive into the topic.

2. Some Benefits of the Idea

Added value to drivers.
Optimising the potential of drivers.
Added value to society.
Wealth creation opportunities.
Job creation opportunities for Content Creators.
Renewed opportunities for drivers.

jacksempowerment.com. jaaloo.com

3. Some Considerations for the Business Plan

Research and Development
Finance
Collaboration
Profit Sharing Formula
Monetisation plan
Customer retention
Automation
Marketing plan

Monetising And Empowering The Nigerian Driver - https://amzn.to/4cBEutR

4. Some Challenges that may be Faced

Non acceptance in changing the status quo
Resistance to change
Negative feedback
Financial constraints along the way
Having the will power to see the idea through

jacksempowerment.com.

5. Pricing Considerations

Affordability
Customer longevity
Competition
Value
Profit
Customer potential
Sales funnel

6. Some Curriculum that could be Explored

Get Inspired - https://amzn.to/3X0Uzn2

Customer services
Entrepreneurship
Interpersonal skills
Mindset
Risk management
Learning and sharing best practice
Skill enhancement
Investment opportunities
Business diversification
Basic Research
How to invest wisely
Health and well being
Investments
Cash flow
Industry best practice
Preparing for grey years
Family matters
Potential pitfalls
Spirituality
Benefits of team work
Opportunities in the driving industry
Legalities
Effective communication
Optimising the internet
Money management
People management
Leveraging strengths
Optimising resources
Overcoming weaknesses
Time management
Skills audit
Interest audit
Resource management
Importance of Mentoring And Coaching
Importance of integrity
Importance of reliability
Importance of holidays
Value chain
Building lifetime clients
Safety
Care of vehicle
Work-life-balance
Asset management
Vehicle maintenance
Business collaboration
Business funding
Passive income
Time management
Working smart
Effectively leveraging resources
Legalities
Marketing plan
Monetisation plan
How to seek potential customers
How to optimise potential customers
Business requirements.
Signposting

to mentors
coaches
content
opportunities
courses
seminars
etc

Strategising for business
The client avatar etc

Seamless International Money Transfers

7. Format of Digital Content

Concise audio/ video modules. It shall be easily understandable in language of the demographic
Signposts to other content
Signposts for mentoring
Signposts for consultancy
Signposts for collaborators
Easy to navigate.
Great user experience

Monetising And Empowering The Nigerian Driver - https://amzn.to/4cBEutR

8. What are the Opportunities Presented?

The business opportunity
Content creation opportunities
Empowerment opportunities
Fairer society
Reduced crime
Added value to drivers
Job creation
Wealth creation
Added value to society
Upsells, down-sells, cross sells
Mentoring And Coaching opportunities

jacksempowerment.com. jaaloo.com

9. Is there a need for Research and Development?

Yes, there is. Consider:

Market research
Product research
Competitor research

10. What is the Value Proposition?

The value proposition is to empower that avatar by leveraging the internet and technology, and adding value to them, as well as to the society and by so-doing, the Content Creator could monetise. It ends up a win-win for one and all.

It will be digital courses and content, created for that demographic. It could also be applied to other demographics.

The courses shall be presented in little chunks, to make the learning process easy, effective and flexible.

The content could be accessible at any time or place, as long as there is an internet connection.

Curated content shall be in languages of choice; e.g. pidgin English, Yoruba, Hausa, Ibo, etc
Easy to understand
Easy to navigate
Affordable
User friendly
Different affordable price plans
Great value
Education for the less educated
Creating learning opportunities for the less fortunate
Create entrepreneurial opportunities, for Content Creators, Drivers, etc

jacksempowerment.com. jaaloo.com

11. What Problem are you Solving?

The average Nigerian driver is very disadvantaged. He works very hard, probably with little to show for it. He’s smart, but lacks opportunity. Mostly without an education due to financial or other constraints. He’s resigned to being a driver probably as a last resort. The major problems being solved here are:
Added value to drivers, who are mostly underpaid
Job creation opportunities for Drivers, in and out of the profession
Wealth creation opportunities for Drivers and non Drivers
Added value to society, by educating that avatar
Upsells, down-sells, cross sells for digital and other marketers
Mentoring And Coaching opportunities for Content Creators and related others
Creating opportunities for seasoned Drivers to share best practice
Creating multiple opportunities for Drivers to leverage
Improving the quality of life for Drivers and their dependants
Creating a conducive and fairer society
Educating the avatar at a very affordable price

Monetising And Empowering The Nigerian Driver - https://amzn.to/4cBEutR

12. A Perception of the Nigerian driver

Hard working
Financially deprived
Educationally deprived
Frustrated
Abused
Disenfranchised
Hopeful
Etc

13. Inspiration for this Idea

I had a chat with my dad’s driver. This was as my dad’s health deteriorated. I asked of his future plans and suggested a collaboration. He was very loyal to my dad. In fact, they had a father and son relationship. I was thinking ahead, as this was supposed to be part of my give back.

He thought of becoming self employed, by becoming a taxi Driver.

The limitations are however, that driving skills alone, are inadequate in running a thriving taxi business.

14. What’s the Unique Selling Point?

The products are curated digital content in languages of choice, that could empower the avatar in attaining his full potential.

It brings learning and education to them at an affordable price. As well as in a user friendly way. They could access the content at their beck and call and consume what they need or choose.

jacksempowerment.com. jaaloo.com

15. Here are Some things to Ponder…

Do you prefer to continually give?
Will you continually give fish, or teach how to fish?
Are your monetary gifts more valuable than an education?
Are they more valuable than empowerment?
Are they more valuable than effectively signposting?
Could the impact of your cash outweigh the empowerment for life?
Could generations from that driver continually pray for you?
Could society be enriched with your little gift?
Could the content be given as a gift?

16. How Could this Idea Impact Others?

Businesses could be created around the idea
It could benefit drivers
It could impact society positively
It could reduce crime
It could promote a fairer society
It could create

jobs
wealth
open opportunities
the idea could be replicated in other niches and demographics
etc

jacksempowerment.com. jaaloo.com

17. Could Some of the Content be Cross Sold?

Yes, they could.

Some of the content modules may apply to different niches and demographics.
It will be effective use of resources, to cross sell modules.
You could ‘copy and paste’ such modules as necessary
You could save resources, without depleting the value on offer
You could also market and monetise modules independently

Monetising And Empowering The Nigerian Driver - https://amzn.to/4cBEutR

18. Here Are Some Monetisation Options

Product sales
Affiliate Marketing
Adverts
Upsells, down-sells, cross sells
Collaborations
License
Public speaking
Social media leverage etc

jacksempowerment.com. jaaloo.com

19. What’s the Marketing Plan?

You could explore the undermentioned for marketing or advertising:

Digital marketers.
Affiliate Marketers
Social Media Marketers
Influencer marketers
Branded products
Radio marketing
Google ads
Television marketing
Print media marketing
Referrals
Other traditional marketing
Internet marketing
Targeted events marketing
Sponsored events
Etc

20. What’s the Pricing Plan?

You could have price plans to suit different wallet sizes.

You could have monthly payers
You could have quarterly or annual payers
You could have a free product as a lead magnet (with adverts)
You could sell the product/s as a license.
You could sell it outright at a much higher price.

jacksempowerment.com. jaaloo.com

21. What are Costing Considerations?

Cost your time and other resources used.
Consider competitors prices.
Consider the value offer.
Consider profit
Consider demand and supply
Consider affordability
And any other considerations.

22. What are diversification options for this product?

Individual digital products
Combined digital products
Collaborations with drivers and similar others
Other digital products
Explore different niches
Upsells, down-sells, cross sells
Affiliate Marketing
Adverts

23. Is There a Need to Collaborate?

If you get the right collaborators:

This could help lighten the load.
You could learn and share from each other.
You could share resources
You could leverage each other.

24. Could I Monetize for a Lifetime?

Yes, potentially. You could even monetise in your grave. You could automate the process and literally get technology working for you.

Monetising And Empowering The Nigerian Driver - https://amzn.to/4cBEutR

25. Is this Idea only for Nigeria?

No, it’s not. It could be applied to any country or any demographic and it could be sold globally.

jacksempowerment.com. jaaloo.com

26. What Platforms Could be Used?

Social media
Membership sites
Youtube
Facebook
Blog
Podcast etc

27. Could the Product be Gifted?

Yes, it could;

It could be a parting gift
A gift while he’s still an employee
Or gift to those who may benefit
It could be gifted through whatsappother digital gadgets or platforms.
It could be shared as a url link; or as a qr code to be scanned.

28. What are potential threats?

Capacity to learn by the drivers
Mindset issues from drivers and society
Societal change of status quo
Resistance to change
Increased bargaining power of drivers
Demand and supply issues for drivers
Salaries for drivers could increase
Intellectual theft of the idea or content

29. On What Platforms Could the Product/s be Sold?

Affiliate Marketing platforms
Digital platforms
Membership sites
Blogs
Podcasts
Websites
Social media platforms
Etc

30. What will be the Mode of Payment?

Digital payments
Debit or credit card
Bank transfer
Paypal
Payoneer
Etc

jacksempowerment.com. jaaloo.com

31. Suggested Questionnaire for the Driver

As part of the process, you may want to capture user data. This could include the undermentioned, in the questionnaire. That way, you could market other useful products and services to them sooner or later. The questionnaire shall capture:
Skills
Transferable skills
Interests
Vision
Business interests
Personality complements from family and friends
Etc

32. In What Format will the Product Be?

Text?
Audio?
Video?
Etc?

jacksempowerment.com. jaaloo.com

33. What will be the User Interface?

It could be:

an app
a website
a blog
a podcast
a membership site
social media
etc

Monetising And Empowering The Nigerian Driver - https://amzn.to/4cBEutR

34. On which Gadgets Could the Content be Accessed?

Smart phones
Digital tablets
Laptops
Computers

35. Some Requirements for this Business are:

Finance
Equipment
Skills
Human resources
Digital platforms
Marketing platforms
Content

36. Some Required Skills:

Content creation
Communication
Language
Basic information technology.
Entrepreneurship/ business
Marketing
Research and Development
Interpersonal
Customer services
Legal
Knowledge of the industry
Knowledge of local factors
Knowledge of the trade

jacksempowerment.com. jaaloo.com

37. Disclaimer

This content is intellectual, though it presents practical potentials. Yet, business success isn’t guaranteed. You are expected to leverage the idea and modify it to your business needs and hopefully, business and financial success shall be attained.

38. Conclusion

As you may perceive, this is indeed a Curated Business Idea. It’s not the usual cut and paste content. It's an idea with potential of a lot of empowerment for both the user and the entrepreneur.

It could actually be a ‘blue ocean’ with little competitors. You could therefore enjoy a monopoly.

I hope that you got value. If so, please consider spreading the word. You could access more content on our other platforms.

Search for Jack Lookman on the internet. We have content in text, audio and video formats. We also offer mentoring and collaborative services. Please contact us at jacklookman@yahoo.co.uk with a suitable subject heading, if interested.