SUMMARISED BIOGRAPHIES OF SELECTED DEMOGRAPHICS - Jack’s Curated Business Idea
CONTENT
CONTENT
1. Introduction
2. What's the Idea?
3. Inspiration for the Idea
4. Is This Idea New?
5. Biographies of Which Demographics?
6. Niche
7. Will the Content Be Fact or Fiction?
8. Will the Content Be Long?
9. Platforms
10. The Process
11. Language
12. Sourcing Content
13. Target Audience
14. Is This a Digital Business?
15. Shall the Content Be Constructive?
16. Volume
17. Quality Control
18. Could I Leverage Artificial Intelligence (AI)?
19. Formats
20. Is This a Side Hustle or a Full-Time Job?
21. Marketing
22. Business Registration
23. Tools of the Trade
24. Research and Development
25. Business Plan
26. Legalities
27. Requirements for This Business
28. What Value Is on Offer?
29. Where Could You Source Freelancers?
30. Benefits and Opportunities
31. Threats and Weaknesses
32. What Problem Are You Solving?
33. Could You Start This Business for Free?
34. Collaborations
35. Funding (Especially If You Wish to Scale)
36. Profit Sharing
37. Monetisation Plan
38. Do You Need an Office for This Business Model?
39. Scaling
40. How Much Is Needed to Start the Business?
41. Budgeting, Costing, and Pricing
42. Disclaimer
43. Mission
44. How does the business model work?
45. Would that mean compiling a collection or an anthology?
46. Monetisation
47. What about platforms like Patreon?
48. In an ideal world, if you were going to create a hypothetical compilation of summarised biographies, who would be some of the names of people you would include in such an anthology or collection?
49. What would make it different from checking someone's Wikipedia page?
50. Useful Links:
51. What do we do at Jack Lookman Limited
1. Introduction
Biographies are of immense benefit. They share stories of different personalities, and people can learn useful life lessons and avoid unnecessary pitfalls. However, not everyone has affordable access to biographies, and in this fast-paced world, not everyone has the patience to read lengthy ones.
Are there alternative options?
Are these affordable?
Could they be easily accessible?
Is there a business opportunity?
2. What's the Idea?
This is about curating summarised biographies, usually about one page long, and sharing the content in different formats, on different platforms, and probably in different languages.
3. Inspiration for the Idea
• Jobs are hard to come by.
• The internet presents a load of opportunities.
- Value could be added to society
- Crime could fall
- Etc
4. Is This Idea New?
If the idea is executed following this business model, it will apparently be a novel curated business idea.
5. Biographies of Which Demographics?
You need to decide the demographics of your content. Content about the top 1% of financially successful people may probably be too competitive. You may consider creating content about:
• Professionals
• Entrepreneurial journeys
• Politicians
• Remarkable life journeys
• Immigrants
- Successful mentors
- Etc.
- These could be location-specific, or they could be global.
6. Niche
You need to decide on your niche.
It could be:
• Actors
• Politicians
• Historians
• Professionals
- Entrepreneurs
- Etc.
7. Will the Content Be Fact or Fiction?
It shall mainly be fact. However, depending on your discretion, you might sweeten or flavour the narrative with a bit of fiction. This shall be your business decision. Making it fiction may reduce or avoid conflict, but may also build mistrust. My suggestion, however, is to make it fact but with carefully worded narratives.
8. Will the Content Be Long?
The content should be short. Each narrative should be sharp and concise, preferably one page long—that’s about 300 to 400 words per narrative. We live in a fast-paced world. Most people have little or no time to spare. If it's concise, you stand a greater chance of your content being consumed.
9. Platforms
Some platforms to consider are:
• Social media
• Blog
• Membership site
• Podcast
• Amazon
• YouTube
- blogger.com
- Etc.
- Most of these are free to use. As your income increases, you may consider investing in paid alternatives.
10. The Process
You may want to:
- Source the content
- Summarise it
- Create suitable content
- Publish it on different platforms, in different formats, and probably in different languages
- Do your marketing
- Leverage Sales Funnels
- Monetise
- Have a business plan
- Reinvest in the business
- Make passive income
- Improve the process
- You may also want to invest in freelancers as necessary.
11. Language
The content could be in English or other languages of choice. There could also be translations as necessary.
12. Sourcing Content
This could be from:
• Biographies
• Autobiographies
• Memoirs
• Internet
• Celebrations of life (after people have passed on)
- Interviews
- Etc.
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13. Target Audience
This could include:
• Children
• Students
• Youths
• Adults
- Educational institutions
- Etc.
14. Is This a Digital Business?
Yes, it is predominantly a digital business. Therefore, you shall become a Digital Entrepreneur —just like Jack Lookman.
15. Shall the Content Be Constructive?
Apart from making money, the purpose of the business is to make societal and generational impact. Therefore, the content should be constructive and positive. It's not just about being critical but also about making constructive narratives—on making bad—good, and good—better. The overriding aim is to make society better.
16. Volume
Most of the content shall be digital, either as:
• E-books
• Blogs
• Podcasts
• Membership site content
- Social media content
- Etc.
- Hence, it should reach very wide audiences globally.
- The longevity of the access could also be generational
17. Quality Control
Quality is of great importance, and your integrity is at stake. You may consider investing resources in quality control. That way, your content could become evergreen, you could optimise income and make great impact.
18. Could I Leverage Artificial Intelligence (AI)?
In my opinion, the answer is yes. AI could:
• Help streamline your processes
• Improve quality and efficiency
- Make you smarter and more competitive in delivering your value proposition
- Etc.
19. Formats
You could create content in different formats:
• Text
• Audio
• Video
- A combination of all of these
20. Is This a Side Hustle or a Full-Time Job?
You could start this as a side hustle. If it becomes very successful, you may consider doing it as a full hustle.
21. Marketing
Like they say, “Marketing is the soul of every business.” You may consider:
• Digital marketing
• Social media marketing
• Google adverts
• Podcast adverts
• WhatsApp adverts
- Telegram adverts
- Etc.
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22. Business Registration
You may start small. As soon as you start generating income, you may want to consider registering the business as a sole trader. If there's great business success, consider registering as a limited liability company. You could include similar business pursuits under this umbrella.
23. Tools of the Trade
You need:
• Relevant skills
• Content
• Platforms to share the content
- A digital device
- Internet access
• A team (as necessary, especially as you grow)—this could include freelancers
• A bank account
• Business registration (at the right time)
• Effective marketing
- Also consider investing in artificial intelligence tools like speechelo
- Etc.
24. Research and Development
You need to do relevant research:
• Is anyone doing something similar?
• Could you learn from their experience?
• Could you avoid their pitfalls?
• Is there space in the market for you?
• Is there potential for monetisation?
• Could you carve your own niche?
- Could the business become profitable?
- Could you enjoy a monopoly?
• Could the business be scaled?
• Does the business require affordable capital?
• Could you do it as a side hustle or a full hustle?
• Will it consume time and resources?
- How soon could you break even?
- Could you attract investors?
- Could you attract collaborators?
- Could you make passive income?
- Etc.
25. Business Plan
You need to have a business plan. This will guide the direction of your business. It should be updated periodically and should include:
• Financial figures
• Strategy
• Marketing plan
- Monetisation plan
- Etc.
26. Legalities
You need to be aware—of, and address issues like:
- Intellectual rights
- Conflict management
- Related terms and conditions
- Disclaimers
- Regulations
- Etc.
27. Requirements for This Business
You require:
• A digital device or devices
• Internet access
• Content
• Human resources (as necessary)
• Relevant skills
• A business plan
• Funding (especially for scaling the business)
- Artificial intelligence software (as necessary)
- Etc.
28. What Value Is on Offer?
You shall be creating and sharing great inspirational and informational content in different formats, for your target demographics. These shall be mainly concise biographies, which could help shape minds and societies very constructively.
29. Where Could You Source Freelancers?
You could source them from different freelance platforms such as:
You could also source them via social media platforms like:
- Etc.
30. Benefits and Opportunities
These include:
• Monetisation opportunities
• Passive income
• Positive societal engineering
- Evergreen content
- Tax opportunities (for the government)
- Employment opportunities
- Etc.
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31. Threats and Weaknesses
These could include:
• Conflict
• Intellectual rights issues
• Problems with platforms
• Intellectual theft
• Copycats
- Competition
- Etc.
32. What Problem Are You Solving?
You are basically sharing life experiences, with the intention of adding societal value.
• You shall share best practices to be copied, and pitfalls to be avoided.
• You shall enrich lives in user-friendly formats.
• The content shall not be overwhelming.
- The content shall be accessible for free or at a low cost.
33. Could You Start This Business for Free?
Well, the answer is yes—almost free. If you have a digital device and internet access, then, you are virtually good to start.
34. Collaborations
• You could either engage freelancers, do it yourself, or leverage artificial intelligence in creating the content.
- You could also engage collaborators to complement your skills or resource shortages.
35. Funding (Especially If You Wish to Scale)
Options include:
• Self-funding
• Involving investors or collaborators
- Exploring crowdfunding
- Bank loans
- Etc.
36. Profit Sharing
If you involve collaborators, investors, or other stakeholders, you need to have a profit-sharing formula. The Profit Sharing Formula App may be suitably considered.
37. Monetisation Plan
You could monetise via:
• Sales of products and services
• Adverts on your platforms
- Affiliate marketing
- Etc.
38. Do You Need an Office for This Business Model?
You don’t really need an office to execute this business model. You could do it from your home, and execute collaborative efforts online. However, if the business becomes very successful, you may consider having an office.
39. Scaling
You could scale by:
- Exploring different niches
- Leveraging different languages
- Collaborations
- Multiple formats
- Multiple platforms
- Franchising
- Private label rights
- Etc.
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40. How Much Is Needed to Start the Business?
Well, this was touched-on earlier. Your major initial financial commitments shall be for:
- A digital device
- Internet access
As the business progresses, you may reinvest in:
• Marketing
- Freelancers
- Etc.
Apart from the above, you could start with little or no capital.
41. Budgeting, Costing, and Pricing
• You need to cost the required resources.
• Price your products and services accordingly.
• Have a budget—this will be useful, especially as you seek funding for the business.
• You also need to have a financial forecast as a guide and target while executing the business.
This shall include information about when you are likely to break even, projected income and expenditure, profits, etc.
42. Disclaimer
This presentation is basically an idea. Great financial rewards are not guaranteed, although there is potential for such. You need to carry out due diligence and perfect the idea to hopefully reap great financial rewards.
43. Mission
At Jack Lookman Limited, our mission is to empower and inspire generations by leveraging the internet.
44. How does the business model work?
Basically, you are summarising biographies. You could create different products and services from this business model. You could create paperbacks, ebooks, audio, etc. The content shall be in little or big chunks as necessary. For the paperbacks, each page shall be a summary of an individual's life.
You shall have a bank of summarised biographies.
45. Would that mean compiling a collection or an anthology?
Yes, but they’re going to be summaries. They’re going to be one-page type profiles, providing an overview of that person's life story. For example, if we were to create content about our schoolmates as our chosen demographic, I might write a one-page summary about you, another about myself, and then others about different people, which would make up the book. Apart from the book, one could start a blog where each post features a single biography. Alternatively, you could compile them into ebooks, which would be similar in content. You could also create audio versions. There are software tools available that can generate audio if you don’t want to record it yourself. You can either outsource this task or use artificial intelligence to create the audio and possibly even video versions. These could be done on platforms like YouTube, social media, membership sites, etc.
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46. Monetisation
For the paperback, that’s straightforward—people buy the book, and you receive your royalty from Amazon or wherever you choose to sell it.
If it’s an eBook or a blog, there are various ways to monetise those platforms. On one hand, if you're selling the eBook, it would typically be cheaper than the paperback. However, within the eBook, as you write content, you could include open and cloaked links to products and services—either your own, or those of others. You could also feature advertisements from others, and get paid for advertising their products and services in your eBook. If you offer online courses, mentoring, or coaching, you could include relevant links in your blog or e-book and monetise that way.
Another option is creating a membership site where people pay for access to exclusive content. This can be a steady income source. If you post content on platforms like YouTube, Facebook and Social media, you could also monetise through ads. For YouTube, if you meet their monetisation requirements—currently around 4,000 watch hours and a reduced subscriber threshold of about 500—you could start earning ad revenue from your content. Additionally, platforms like Blogger allow monetisation through Google AdSense. Once you qualify, Google automatically places ads on your site, and you earn a commission when users interact with them.
47. What about platforms like Patreon?
Patreon is another monetisation option. While I haven’t explored it in depth, I understand that it works through a subscription model. People commit to paying a set amount per month or per week in exchange for ongoing exclusive content. Ultimately, most of the content and monetisation will be digital. If you conduct due diligence and produce high-quality content, it could become evergreen, generating passive income. Passive income doesn’t mean you do nothing—it means you put in initial effort and later maintain it with minimal work, such as marketing and updates. The advantage is that high-value content can continue generating residual income over time. These are some of the ways you can monetise your content.
48. In an ideal world, if you were going to create a hypothetical compilation of summarised biographies, who would be some of the names of people you would include in such an anthology or collection?
It depends on the niche I choose. If I choose the niche of my schoolmates, for example, you would probably be among them. I might even include a bit of information about myself and a few others. Our alumni association’s former president (Kashim) did very well in his role, so he might also be included, along with a few others. But again, it depends on the niche.
If I want the anthology to be about entrepreneurs, I might focus on successful ones.
I don’t have specific names in mind, but much of this content would be curated from existing biographies, autobiographies, or memoirs, especially for those who have passed on, or are elderly. The goal would be to extract the juiciest parts of their stories and republish them as part of the anthology.
49. What would make it different from checking someone's Wikipedia page?
First and foremost, this isn’t just about celebrities or very successful individuals. It’s also about "ordinary" people—people like you and me—who may not be famous or wealthy but have made meaningful impact.
The overriding aim is to add societal value. For example, many of us do good things that are not widely recognised or celebrated, yet they still make a difference. These are the kinds of stories that could be included in such biographies. As I mentioned earlier, the niche of the top 1% of financially successful individuals is already saturated—because everyone wants to read about millionaires and celebrities. But focusing on niches like professionals, entrepreneurs, or everyday people allows for content that is more relatable and inspiring. That way, the competition may not be as much.
Such an anthology could also be valuable to students, undergraduates and even children because you are filling their minds with positive values.
When we were in school, we used to learn Civics, which instilled positive values in us. I’m not sure if Civics is still taught in schools, but this project could serve a similar purpose—embedding positive values into the younger generation. If they internalise these values, they could go on to achieve great things, making the community, society, and humanity better—not just chasing money or fame but embracing values that truly matter.
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This is Olayinka Carew aka Jack Lookman signing off.
Ire o (I wish you blessings)
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